Jolidon Lingerie from Romania

Today is the first nice day of spring. Daffodils and tulips are blooming in the gardens and this is the time of year that I am inspired to buy more lingerie. I love lingerie anytime of the year but spring flowers and birds chirping make me wish for new bright and airy undergarments. Having a quick look around this morning, I particularly love the Jolidon Spring-Summer 08 Collection.

Simple Pleasures, a gorgeous collection of dreamy prints with lovely laces, ribbons and bows, the name is synonymous with spring and enjoying simple things in life like listening to the light wind in the trees, the brook murmuring and the wind chimes’ melodies. I adore the new chemise the model is wearing with a pair of corduroy pants. I prefer to wear it with a summer skirt but either way, the demure colouring of the print fabric, the sumptuous lace highlighting the top of the breasts and the empire styling band combine to interpret this piece as outerwear in my mind. There is no reason to hide its beauty underneath other pieces of clothing.

Founded in 1993 in Romania, Jolidon lingerie focuses on lace and cotton creations, elegant embroidery collections, fanciful prints and exquisite silks. Each piece exudes luxury while at the same time providing an air of cavalierness as though nothing else in the world mattered but how one’s lingerie looked. In addition to their carefree lingerie and women’s swimwear, the company also makes underwear and swimwear for men and children. The 2008 swimsuit collection for little girls is out and it is adorable in bright colours and sweet lady bug and frog motifs.

Something that I find interesting about Jolidon is the fact that although the lingerie looks beautiful and is considered a luxury line, it is rather fairly priced. The Jolidon brand is sold in stores throughout Romania, France, Hungary and Italy and an internet search will provide many online shops promoting various pieces of the line.

Photos thanks to TLP’s post on Jolidon Lingerie Spring/Summer 2008.