Need for Bigger Cup Sized Bras

Unfortunately, most women wear the wrong size bra. Much has been written about the high percentage of women not knowing their correct bra size or not being able to find the correct cup size. Indeed, ill fitting bras are a dilemma and companies are finally trying to help women find better sizes by producing better sizing.

Apparently until recently, the biggest bra cup that companies made was an H cup size. Not being very large in the bust myself, I have not really paid much attention to this fact, but the current trend in women’s sizes suggests that some women require a J or L cup.

In the 1970’s the average North American woman’s bra size was 34B progressing to a 36C in the 2000’s. The average UK bra size in the 1990’s was 34B, whereas now it seems to be closer to 36C and 34E. And while these numbers may be the national averages, there still may be thousands of women who require sizes that are not the exact average. And this market has been hugely untapped leaving women feeling uncomfortable and incorrectly sized.

One of the misconceptions with bigger bra sizes, in the past it was assumed that if a woman was big breasted; she was therefore, a plus size. There is a vast difference between being full-busted and full-figured. Many petite women have large breasts but small backs that require bigger cup sizes. And so the need for J and H cups for many body shapes and sizes.

In this vein, I have taken a peek around the internet trying to ferret out good companies who now make and distribute bigger cup sizes as well as companies that promote specific labels that cater to bigger sizes.

Bravissimo’s tag line is perfect and no company could make this fact any simpler. “Lingerie, swimwear and clothing for big boobed women.” I love it!

Fantasie, a seventy year old lingerie company from England, just released their pretty Spring and Summer 2008 collection including the delicate Belle rose embroidered bra in JJ cup size. The range also includes the pretty Sophie, with Swiss embroidery and size G cups. This item is expected to hit stores in April 2008.

Elila, the New York City intimate apparel line, offers their Jacquard Softcup with Cushioned Strap in cups up to L sizes.

Prima Donna is another company whose mission or motto is one I respect. Their single goal is “the production of perfectly fitting lingerie for naturally shaped women”. They expect their beautiful Deauville line to reach stores in February or March of 2008. The wire bra comes in five colours and will offer the H cup size.

As you have seen, if you are full busted and have had difficulty in the past finding the right size cups, now is the time to start looking for your spring wardrobe. Many fine lingerie companies have created a bra made just for you.